New Zealand is not alone in having a shameful record of accidents involving children in driveways.
There are a number of contributing factors to the awful statistics, such as:
HUMAN ERROR Children are small and humans make mistakes
VEHICLES All have blind zones on all sides
ENVIRONMENT Long or shared driveways, no separate pedestrian access, or driveways not fenced off from play areas. The risks can be just as great in high-density housing areas, suburbs or rural areas.
VIGILANCE Can you see the children? Always check around the vehicle before reversing and find out where the children are before you leave.
SUPERVISION Children should never be left unattended around a reversing car. If necessary, put them in the car with you.
PREVENTION Separate play areas from driving areas with fences and gates.
Safety First on the Footpath too
The National campaign by Safekids Aotearoa - “Check for me before you turn the key”, has used TV advertising and educational resources to help get the message out to be vigilant every single time you get behind the wheel.
Visit their website for advice and plenty of free resources for your community http://www.safekids.nz/Safety-Topics/Details/Type/View/ID/8/Driveway-Run-Over