Dealer Spotlight: Dominator North Shore

On Auckland’s North Shore, Dominator North Shore has built a name for itself through thoughtful service, smart solutions, and a whole lot of industry know-how. Owner Paul Dixon brings more than 20 years of garage door experience, and together with a team packed with over 100 years of combined expertise, they’ve helped thousands of homeowners and builders find the right garage door for the job.

“I’ve always loved the Dominator brand and the industry in general,” says Paul. “Helping people find the right solution, and doing it properly, that’s what we’re all about.”

As part of the wider Dominator network, the dealership has earned multiple national accolades, including Innovative Dealer of the Year (twice), Supreme Dealer, and the Branding Experience Award, proof of their commitment to doing things differently and doing them well.

Meet the Team

At the heart of Dominator North Shore is a tight-knit crew that keeps the wheels turning and the doors going up and down smoothly. Leading the charge is Paul Dixon, a hands-on operator who’s passionate about delivering great service and building a team that backs each other every step of the way. His approach to leadership is simple: show up, do the work properly, and create a culture where people want to give their best.

“We promote a positive work environment and total focus on the customer,” Paul explains. “Mistakes can happen; it’s how you deal with them that shows how good you are as a team.”

James and Blair, who manage day-to-day operations and administration, help keep the business running smoothly. They’re the engine room behind scheduling, communication, and keeping the whole process seamless for customers. With strong systems in place and a shared commitment to doing things right the first time, the team works efficiently behind the scenes, so every install or repair runs like clockwork.

It’s not just about experience, it’s about attitude. And at Dominator North Shore, that attitude is one of ownership, integrity, and always doing right by the customer.

What to Expect from Dominator North Shore

Dominator North Shore provides a full range of garage door services for both residential and commercial customers. Whether it’s a new build, a retrofit, or routine upkeep, the team handles:

• Installations
• Repairs and Servicing
• Maintenance

They’ve built a reputation for delivering high-quality, reliable work across Auckland’s North Shore, always with a focus on what customers need most.

Bespoke Garage Doors

What really sets them apart is their ability to deliver bespoke garage door solutions. If a customer has a tricky space or wants something a bit different design-wise, the team has the tools and the experience to make it happen. “Custom work is a big part of what we do,” Paul explains. “When a customer has a unique need, we find a way to make it work, often by building the solution ourselves.”

Smart Gear, Smarter Thinking

The dealership also brings serious innovation to the table. They’ve developed and copyrighted their own ‘Fliptop’ low-headroom hardware, which is now sold to other garage door companies. They also offer Side Mount Motor options, ideal for spaces where a standard setup just won’t do. With a solid mix of technical smarts and a problem-solving mindset, the team at Dominator North Shore makes even the trickiest installs look easy.

Leading Through the Highs and Lows

Running a dealership doesn’t come with a manual, and over the years, Paul Dixon has learned a lot from simply rolling up his sleeves and getting stuck in. From the early days of juggling everything himself to leading a streamlined, customer-focused team, the journey of Dominator North Shore has been full of challenges, learnings, and proud moments.

Like many in the industry, the past couple of years have tested even the most experienced operators. A tight economy, unpredictable demand, and changing customer expectations all brought pressure, but the team didn’t back down. “It’s been a very tough time for our industry,” Paul says. “But we’ve worked through it together, recognising the impact, supporting each other, and staying committed to the high standards that keep us going.”

A mindset that is collaborative, solution-focused, and quietly determined has helped the business not only survive but also evolve. Dominator North Shore has introduced custom products, improved systems, and strengthened relationships with customers and suppliers alike.

Looking back, Paul says one of his biggest lessons has been learning how to ride the ups and downs without losing perspective. “If I could tell my younger self anything, it’d be not to take the tough times personally or put so much pressure on myself. You’ve got to keep things in balance.”

These days, with strong leadership and a positive team culture behind him, Paul continues to guide the business with a calm, confident hand, focused not just on the day-to-day but on building something that lasts.

Ready to Experience the North Shore’s Dominator Difference?

For Paul and the team at Dominator North Shore, it’s not just about garage doors; it’s about doing the job right and looking after people along the way. “We’re not here to sell and forget,” says Paul. “We want customers to feel confident calling us again and happy to recommend us to others.”

Whether you’re building new, upgrading your current setup, or looking for something custom, you’ll be in good hands.

Get in touch with the Dominator North Shore team today at: 09 444 0364